About Us

Arena Ready is an elite performance center dedicated to improving the lives of our clients through commitment to form, function, and the pursuit of excellence. Using the CrossFit methodology of functional fitness we can help you regain or improve your athletic abilities, whether you're training to play with your kids, lose weight, excel in traditional sports, or compete in the CrossFit Games.

Our program advisors and coaching staff includes a CrossFit HQ Seminar Staff Head Trainer, former professional & collegiate athletes and coaches, USAW national competition coaches, seasoned endurance athletes, working professionals, and parents (well, of dogs!).

We exist to investigate the limits and capabilities of people, both individually and collectively, to improve their own lives and the lives of those around them. Success is not an overnight phenomenon, it's a result of showing up every day to do the best you can.  It's the combined effort of a community to improve the way its members approach their lives.  Most importantly, it's individually defined - to succeed, you must know what you consider success.

The Arena is intense. It's your life, and this is a battle. We believe it's a battle worth fighting, and we stand in your corner.

Sarah Hopping
Co-Owner & Head Coach

"The only thing more powerful than what you have to overcome is your own will to overcome it."

The Coaching Story:
  • CrossFit HQ Seminar Staff, Head Trainer
  • CrossFit Level 1 Trainer
  • USA Weightlifting Level 1 Sports Performance Coach
  • Former Stanford University Track & Field Assistant Coach
  • Specialty Courses: CrossFit Olympic Weightlifting, CrossFit Movement and Mobility, Freestyle Connection Gymnastics Movement, CrossFit Judges Course
The Athletic Story:
  • 4th Place, CrossFit Games NorCal Regional (2013)
  • 6th Place, CrossFit Games NorCal Regional (2012)
  • Bronze Medalist (Snatch & Total), U.S. National Olympic Weightlifting Championships (2012), 75kg Class
  • Gold Medalist, CrossFit/USAW Open (2010), 75kg Class
  • Bronze Medalist, U.S. Track & Field Olympic Trials (2008), Hammer Throw
  • PWA Record Holder, Clean & Jerk and Total
  • NCAA Division I All-American, Hammer Throw
  • Current Stanford University and Former Pac-10 Conference Record Holder, Hammer Throw
  • Junior National All-American, Heptathlon
  • Two-Time State 5A Champion, Long Jump (Colorado)
  • Two-Time State 5A Runner-Up, Triple Jump (Colorado)
The Curricula:
  • Over 7 years of experience in the Investment Banking and Finance industries
  • Former Vice President of Equity Sales & Research and Corporate Analytics at a boutique investment bank
  • BS in Management Science & Engineering from Stanford University
The Good Stuff:
  • Proud doggie mom of Bo (aka Turbo, Bozie), the fastest mutt west of The Embarcadero
  • Grandmaster of Microsoft Excel
  • Lover of all things blue and seeing people follow their dreams
  • Eternally grateful to my coaches, past and present: Robert Weir, Kevin McMahon, Tim McIntire, Chad Parish, Steve Brittenham, Warren Franz, Kathy Flynn and of course Rob Estrella. I strive to honor your legacy.

Hillary Hegener
Coach

The Coaching Story:
  • CrossFit Level 1 Trainer
  • USA Weightlifting Level 1 Sports Performance Coach
  • Former Guest Coach, Berkeley All Blues Rugby
  • Former Youth/Collegiate Rugby Developmental Coach
  • Former Level 1 Certified USRowing Coach
  • Former Novice Women’s Rowing Coach, Lesley University
The Athletic Story:
  • National-level Olympic Weightlifter (2013 American Open, 2014 National Championships Qualifier)
  • Three-Time Rugby National Champion, Berkeley All Blues (15s: 2011, 2012; 7s: 2011)
  • Berkeley All Blues Rugby Captain and MVP 
  • Pacific Coast Rugby Regional All-Star (15s and 7s)
  • CrossFit Games Regional Team Competitor (2011)
  • NCAA Division I Scholarship Athlete, Boston University, Women’s Rowing
  • Four Year Starter, Captain and MVP, Boston University, Women’s Rowing
  • Youth/High School Soccer, Volleyball, and Track
The Curricula:
  • Over 10 years of experience in Health Care Improvement Analytics
  • MS in Epidemiology from the Harvard School of Public Health
  • BS in Human Physiology from Boston University
The Good Stuff:
  • Proud wifey to the unstoppable Liz Terry
  • Bourbon aficionado extraordinaire
  • Founder of Fat Kid Adventures, striving to excessively exercise and eat since 2008
  • Lover of all sports, motivating people to be their best, food, and cute cuddly things

Lavinia Meeker
Coach, CrossFit Kids

The Coaching Story:
  • CrossFit Level 1 Trainer
  • CrossFit Kids Trainer
  • Level 1 and 2 Foil Coach: United States Fencing Coaches College, United States Olympic Training Center
  • Team Leader and Co-Coach: US Women’s Foil Cadet Designated International Tournaments in Marseille, France and Budapest, Hungary
The Athletic Story: 
  • Over 15 years of competing at the national level in US Fencing Association Events
  • Division 3 Women’s Foil - Summer National Champion (1998)
  • Division 2 Women’s Foil - Bronze Medalist Summer National Championships (1998 and 2005)
  • Under-19 Women’s Foil Team and Women’s Epee Team Gold Medalist (1999)
  • Division 1A Women’s Foil - 5th Place Summer National Championships (2007)
  • Division 1 National Point Holder (1998-2003)
  • NCAA Division 1 Varsity Athlete Pennsylvania State University Women’s Foil Team (2000-2004)
  • Trained with the US Women’s Foil Team in Budapest, Hungary for 6 weeks as they prepared for the Summer Olympics in Beijing (2008)
The Curricula:
  • BA in Sociology, Pennsylvania State University
  • CA State Certified Physical Education Teacher: Grades K-12
  • Incorporator of Delaware Valley Sport Fencing Charity 501c(3)
  • Single Subject Teacher Credential, San Francisco State University
The Good Stuff:
  • I enjoy gardening, constructing terrariums, hearing live music, and being with the people I love!

Matt Smith
Coach

The Coaching Story:
  • CrossFit Level 1 Trainer
  • USA Weightlifting Level 1 Sports Performance Coach
  • Adaptive Ski School Instructor - Alpine Meadows, CA
  • VT All Star Football Camps Coach
  • Lower Manhattan Little League Coach
The Athletic Story: 
  • Collegiate Varsity Football - Colby College (Quarterback)
  • Collegiate Varsity Baseball - Colby College (Catcher)
  • Four Year Dual-Sport Collegiate Athlete & Baseball Team Captain 
  • Recreational mountain biker and golfer
The Curricula:
  • Over 13 years experience in the financial services industry
  • Director, Client Service Manager, Credit Suisse Prime Brokerage
  • BS in American Studies from Colby College 
The Good Stuff:
  • Proud husband to my favorite person, Amy, and doggie dad to Lucy (aka Loose, Loose the Goose, The Gooser)
  • Love being outdoors, next to a campfire, enjoying an adult beverage
  • Brown Belt in quoting movie lines, currently in training toward ninja status
  • Love spending time with my girls (Amy & Lucy) anywwehre, but especially at the beach, Lake Tahoe, and wine country  

Rob Estrella
Co-Owner & Head Coach

"It never gets easier. You just get better."

The Coaching Story:
  • CrossFit Level 1 Trainer
  • Arena Ready Weightlifting Head Coach
  • USA Weightlifting National-Level Competition Coach
  • Former USPTA Teaching Professional
  • Former Youth Basketball, Football, and Volleyball Coach
  • Specialty Courses: CrossFit Football, Freestyle Connection Gymnastics Movement, CrossFit Judges Course
The Athletic Story:
  • Former ITF (International Tennis Federation) Professional Player
  • NCAA Division I Scholarship Athlete, University of San Francisco, Men’s Tennis
  • Four Year Starter & Team Captain, University of San Francisco, Men’s Tennis
  • Two-Time CrossFit Games Regional Team Competitor 
  • Youth/High School Basketball, Football, and Volleyball
The Curricula:
  • Over 10 years of leadership experience in corporate sales management and enterprise business development
  • Former Director of Business Development for the world's largest privately held localization technology & language services firm
  • BS in Biochemistry from the University of San Francisco
The Good Stuff:
  • Proud doggie dad of Bo (aka Turbo, Bozie), the fastest mutt west of The Embarcadero
  • Lifetime Mensa member & trivia night ninja
  • World Champion Parallel Parker (it’s not a big deal)
  • Loves people watching, storytelling, 49ers football, Warriors basketball (sadly), questionable street food, and doing impersonations of friends and coworkers

Alyssa Hershkowitz
Coach

The Coaching Story:
  • CrossFit Level 1 Trainer
  • CrossFit Endurance Trainer
  • USA Weightlifting Level 1 Sports Performance Coach
  • TRX Trainer
  • ACSM Health and Fitness Specialist
  • ACE Fitness Trainer
  • Specialty Courses: CrossFit Judges Course
The Athletic Story:
  • Three-Time Ironman Finisher (2003, 2004, 2007)
  • Multiple endurance events: short and long distance triathlons, open water swims, adventure racing, cycling and running   
  • Youth/High School Soccer, Volleyball, Track and Swim (took one ballet class and hated it!)
The Curricula:
  • Over 15 years of experience in corporate wellness, health education, fitness leadership and coaching
  • Currently manages a successful career in private, semi private and group fitness training
  • Former open water swim race director- TI2Y 1.5mile SF Bay Swim  
  • Former fitness director for the largest San Francisco YMCA
  • BS in Exercise and Sport Science from the University of Utah
The Good Stuff:
  • Proud mom to Buddy (aka Pookers, Bug-a-Boo), my ever-so handsome golden retriever and running partner
  • Love to learn and see what I’m capable of being or doing
  • Afternoon movies in the theater at half price- What!? Oh, yeah!!!
  • Traveling and sharing the world with the best person ever- my husband, Dan

Kevin McMahon
Program Advisor

The Coaching Story:
  • Former Stanford University Track & Field Assistant Coach
  • Former Georgetown University Track & Field Assistant Coach
  • Coached numerous NCAA Track & Field All-Americans 
  • Former Bellarmine College Preparatory Track & Field Coach
The Athletic Story:
  • Two-Time Olympian, Track & Field (1996, 2000)
  • Two-Time US National Champion, Hammer Throw (1997, 2001)
  • Pan-American Games Silver Medalist, Hammer Throw (1999)
  • Four-Time World Championship Team Member, Track & Field (1995, 1997, 1999, 2001)
  • Medaled in 10 Consecutive US National Track & Field Championships
  • Six-Time NCAA Division I All-American 
  • Current Georgetown University and Big East Conference Record Holder, Hammer Throw
The Curricula:
  • Working designer and editor who teaches graphic design, 3D modeling, and video production to high school students
  • Current Adobe Education Leader (AEL) at Bellarmine College Preparatory, and award-winning video production designer  
  • Developed digital media courses at Bellarmine College Preparatory, as well as at Stanford University's Digital Media Academy and at various workshops for Adobe
  • MA in Humanities from Georgetown University
  • BA in Studio Art from Georgetown University
The Good Stuff:
  • Proud husband, father, and Bay Area native
  • Dabbler in prospectively breaking US Masters Olympic Weightlifting records 
  • Arena Ready's resident graphic design guru & Jedi Knight 

Fontaine McFadden
Coach

The Coaching Story:
  • CrossFit Level 1 Trainer
  • One-half of the famed "Alyssa & Fontaine Show"
The Athletic Story: 
  • First-time Sprint Triathlon Finisher in 2013 - second one coming in 2014!
  • First-time CrossFit Competitor, Moxie Madness 2012
  • CrossFitting since June 2011
  • Youth/High School Swimming, Tennis, Soccer, Softball, Basketball
The Curricula:
  • Former "Captain of Making It Happen" at Strong Table
  • Former Director of Operations at Hands on Gourmet
  • Degree in Culinary Arts from California Culinary Academy, Le Cordon Bleu
  • BA cum laude in History & Spanish from Wheaton College
The Good Stuff:
  • Lover of bringing people together through great food
  • Grew up on a vineyard in Mendocino County, CA
  • Constant seeker of beauty and function
  • Takes coffee black and bourbon on the rocks